Measuring workplace culture is one of the most challenging tasks in organizational research. Unlike compensation or benefits, which can be quantified in dollars, culture is inherently qualitative. Here's how we've built a system to measure it across 21,000+ companies.
Our Data Sources
We aggregate data from five primary sources:
- Employee Surveys — Anonymous surveys distributed to verified employees, with a minimum response threshold of 30% for statistical validity
- Public Reviews — Aggregated and sentiment-analyzed reviews from Glassdoor, Indeed, Blind, and other platforms
- Company Disclosures — SEC filings, sustainability reports, and diversity disclosures
- Third-Party Audits — Great Place to Work certifications, B Corp assessments, and industry-specific audits
- Proprietary Research — Our team of 12 researchers conducts interviews, site visits, and policy analysis
The Scoring Model
Each company receives a culture score from 0-100 based on five sub-dimensions:
- Psychological Safety (25% weight) — Can employees speak up without fear?
- Values Alignment (20% weight) — Do company actions match stated values?
- Community & Belonging (20% weight) — Do employees feel they belong?
- Recognition & Appreciation (20% weight) — Are contributions acknowledged?
- Trust in Leadership (15% weight) — Do employees trust their leaders?
Validation
We validate our scores through three mechanisms:
- Cross-referencing — Scores are compared against external benchmarks
- Temporal consistency — Year-over-year changes must be explainable by observable events
- Peer review — Our methodology is reviewed annually by an independent advisory board
Limitations
We're transparent about what our scores can't capture:
- Team-level culture variations within large organizations
- Recent changes that haven't yet been reflected in data
- Companies with fewer than 50 employees may have less statistically robust scores
Our goal is continuous improvement. Each year, we refine our methodology based on new research and feedback from companies, employees, and academic partners.